March 11th, 2010

Get More Clients – Cool New Resource For You

I hesitated at first to send this out to you. A lot of people in
our health and fitness industry get real afraid when it comes
to any type of marketing.

The video is incredible and it’s from someone I highly respect.
Actually it’s from Internet Marketing great Frank Kern. I use and
study all of Frank’s information and actually am a member of his
Mastermind group and pay him a lot of money just to learn
from the best.

Me and Frank Kern at Mastermind Meeting in San Diego

Me and Frank Kern at Mastermind Meeting in San Diego

I finally decided to send this to you for 2 reasons.

First, I really believe in Frank Kern and all of his methods. I
wouldn’t send you something that I don’t personally endorse
or that you won’t truly benefit from.

Second, in order for you to help more people, you need
more clients & customers, so you need to learn how to
market (or improve your marketing). I’m not talking about
that over-the-top and hypey marketing that other people
use. I’m talking about ethical marketing where you speak
directly to the people you want to help.

I hope this is cool that I share this with you.

Alright, so here is the video:

Great Marketing Video Resource

In it Frank talks about:

- The so called biggest myth of internet marketing and how you
    can use it to your advantage.

- The five simple steps to creating a loyal following
    that buys from you like crazy – without using being pushy.

- He also covers new techniques that he’s using – really great stuff

…And obviously more.

It’s 100% content and one of the best internet marketing
videos out there – in any industry.

I give it my highest possible recommendation and urge you
to go here and watch it right now:
Great Marketing Video Resource

 

To your success,

Pat Beith
www.AthletesAcceleration.com

P.S. Did I mention the video is free?  This is way better than most stuff
people charge money for. Have a look and see for yourself:
Great Marketing Video Resource
 
P.P.S. – Let me know if you dig this sort of information. I personally
love the business and marketing side of our industry and am
heavily involved in some big projects. So I deal with this ’stuff’ daily
and would definitely share more information like this if you are
interested. If not, that’s cool too.

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March 2nd, 2010

Answers to Sports Nutrition Questions

Your athletes’ nutrition is terrible. My athletes’ nutrition is terrible. It’s true.
 
I believe athletes would eat healthier if someone made it  clear and easy to figure out what to eat and when. Coaches and parents would tell athletes what to eat and when if we were sure we knew the answer.
 
I was discussing this topic, and others like it, recently with my good friend (and fellow UConn Husky) Jeff Cavaliere. Not only is Jeff a former strength and conditioning coach for the New York Mets and a featured monthly contributor to Men’s Health Magazine, but he’s a straight up health nut and knows more about the topic of sports nutrition and health for athletes than anyone I know.
 
So if anyone can give us some practical nutrition strategies to show our athletes, it’s Jeff.
 
And next Tuesday March 9, 2010 he’s hosting a Teen Sports Nutrition Webinar where he’ll share many of the sports nutrition secrets he’s discovered both as an athlete, but also working with everyone from high school athletes like ours to Major League All Stars like Carlos Delgado and David Wright. Register now and discover sports nutrition made easy
for your teenage athletes.
 
http://www.sportsnutritionwebinar.com

 To your success,
 
Latif Thomas

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March 1st, 2010

Business owners should check this out…

These days there are a number of fitness business conferences and summits teaching entrepreneurs how to run more profitable businesses and systems.

Some of them are good.

Some of them are crap.

Weeding through them can be tough, especially when you understand the success (or failure) of your business depends on your studying and implementing the strategies currently being used by genuinely successful entrepreneurs in our industry.

 As you know, I don’t promote too many of these summits.

But my friend Bedros Keulilian’s 2010 Fitness Business Summit is one you should attend if you’re looking for ideas to improve your business.

http://www.businessfitnesssummit.com

I know Bedros and he’s not only a successful businessman, but he genuinely cares about helping people achieve their goals.

And that’s why I know this will be a great event.

There’s a killer lineup of speakers and it’s not just a ‘pitch fest’.

Every entrepreneur should attend *at least* one business conference each year and this is one you’ll be glad you attended.

http://www.businessfitnesssummit.com

To your success,

Latif Thomas

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February 23rd, 2010

Why Your Athletes’ Nutrition Sucks!

UPDATE: CLICK HERE to register for our Teen Sports Nutrition Webinar scheduled for Tuesday, March 9, 2010!

FACT: One out of three people in the United States is fat. Lack of proper nutrition, education and exercise are the main culprits.

 Actor/screenwriter Kevin Smith got kicked off a plane this week for being too fat. Logic says he should have said to himself:

8dea00a1bfa44ca1 kevin smith.larger Why Your Athletes Nutrition Sucks! 

‘Man, I’m too fat to fly on a plane. Maybe I should eat a salad and go for a walk every once in a while so I don’t get kicked off any more planes because I’m too fat to sit in a seat.”

 Instead he goes on a rampage against the airline, trying to blame them for his addiction to processed meats! Brother, take responsibility for your choices! You *chose* to get fat. Nobody snuck up on you while you were sleeping and injected cheeseburgers into your veins.

So it had me thinking about my athletes. I know I ate like crap when I was in high school. And I still got a Division I scholarship. So just because your athletes appear to be ‘in shape’ doesn’t mean they’re fueling their bodies with quality nutrients.

 I held an open forum with my team where I answered all their questions about nutrition. It consisted of throwers, jumpers, sprinters and distance runners. So it represented a good cross section of athletes whose training demands cover pretty much every sport I can think of.

 Here are the top 3 things I discovered about my (and your) athletes’ nutrition…

 

 #3: Most of Your Athletes Don’t Eat Breakfast

1161128423BW5b2b Why Your Athletes Nutrition Sucks! The saying ‘Breakfast is the most important meal of the day’ is not a marketing ploy. It’s a fact of reality.

 And your athletes will give you every sorry excuse in the book…

 ’I didn’t know it was that important!’

‘I’m too tired to make breakfast.’

‘I’m not hungry in the morning.’

‘I got up late.’

 Your athletes last ate at maybe 7pm the previous evening and now they’re skipping breakfast. So the space between caloric intake is 15-18 hours. Their bodies are in starvation mode by the time they get something in their systems and their blood sugar levels are in the toilet.

 You spend endless hours writing workouts, designing plays, coaching, traveling, etc.

 And it all goes out the window when your athletes don’t consume enough calories to finish workouts or focus on executing plays or technical movements.

 Nutrition is easily 70% of your athletes’ results and if they don’t even eat breakfast, how far off their best are they falling?

 Want better results? Convince your athletes of the importance of breakfast and give them some healthy options on what they should be eating!

 

 #2: The Dollar Menu is a Food Group

mcdsdollarmenu Why Your Athletes Nutrition Sucks!

 Your kids don’t eat breakfast, so they’re starving.

 What’s the easiest solution for HS kids with no real jobs or money?

 $1 double cheeseburgers my friends. And lots of ‘em.

 Half of your athletes eat fast food a solid 3 days per week. What’s most amazing is that your female athletes are often the biggest culprits.

 (Enjoy it now ladies because The Freshman 15 is as real as it gets.)

 The saying ‘You are what you eat’ isn’t a marketing ploy, it’s a fact of reality.

 The cells of your body are constantly being replaced…

 …by whatever it is that you’re eating.

 Eat garbage and your body rebuilds itself with garbage.

 The athletes on my team who get injured most often and stay injured the longest are, without question, the ones with the worst nutrition.

 Parents spend countless hundreds and thousands of dollars on camps, clinics, special coaching, clothing, equipment, travel, physical therapy for their injured athletes, etc.

 Coaches spend just as much in time and preparation, travel, coaching education (OK, that’s probably not true for most coaches), etc.

 Athletes spend countless hours running tough workouts, lifting weights (!), competing, traveling, etc.

 And you’re all wasting your limited time and money when you ignore the fact that nutrition lays the foundation for everything they do in *and* out of practice.

 If you want top performing, injury free athletes, you’ve got to break their addiction to the dollar menu.

 You can’t tell athletes:

 ’I want you to eat breakfast, eat every 2-3 hours, and stop eating fast food.’

 …unless you give them healthy alternatives to eat instead.

 Otherwise, eating right becomes a job and they just won’t do it.

 Remember: contingent rewards (if/then propositions such as: if you start eating healthy, then you’ll run faster) don’t work!!

 

 #1 Your Athletes Want to Eat Healthy, They Just Don’t Know What to Eat!

Healthy20Foods main Full Why Your Athletes Nutrition Sucks!

 The first part of my Team Nutrition Q&A session was debunking myths:

 - No, coffee is not OK to drink every morning before school

- Yes, you must eat 5-6 times per day

- No, sports drinks are not a substitute for water

- No, fruit juice is not good for you in large quantities

- Yes, if you feel thirsty you’re already dehydrated

- Yes, you’re more likely to get hurt if you don’t eat breakfast

 You get the idea…

 I realized these kids aren’t eating junk because they’re trying to make me cry, they really have NO IDEA what they should be eating.

 As the discussion went on and kids realized what a hot mess their eating habits were *and* how it kept them from performing at a higher level, their questions fundamentally changed.

 Instead, the questions were all based around the idea of:

 ’Well, what should I…

 …eat for breakfast?

…eat for a snack during the day?

…drink instead of juice and Gatorade?

…eat/drink before a competition?

…eat/drink during a competition?

…eat for dinner?

 Once you start giving common sense answers to these questions, you’ll start noticing more water bottles at practice.

 More healthy snacks before practice or on the way to the weight room.

 More kids telling you (proudly) what they ate for breakfast or dinner.

 More kids ratting out their teammates who can’t break their Dollar Menu addiction.

 And most importantly – more kids finishing workouts, performing at a higher level and NOT getting injured.

 Here’s the bottom line:

 Your athletes’ nutrition sucks. Even the good ones.

 You’ve got to coach them in this arena like you coach them on the track or playing fields. Because they want to play better. They want to eat better.

 They just don’t know what to do.

 And you spend too much time and energy being a coach to let half of it go to waste because you think nutrition is someone else’s problem.

 

If you want to get results, then it’s your job to make this a part of your program. Starting yesterday.

 To your success,

 Latif Thomas

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