With the Speed Clinic Empire Mentorship program less than 6
weeks away, we’ve received dozens of emails from fellow
(and potential) entrepreneurs who want to turn their love
of working with athletes into a profitable career.

I understand you may still be ‘kicking the tires’. You may
want to join but there are some sticking points that keep
you from taking action.

In today’s email I’m going to answer the most popular questions
and concerns we’ve received so far.

But if you have any questions about whether or not the
Speed Clinic Empire Mentorship Program is right for you,
simply reply to this email.
>>>>QUESTION:
I’m interested in your mentorship but have a different use
in mind than pure “speed clinic”. Can I use your mentorship
and systems to run clinics and camps with my CrossFit
programming?

I see a huge opportunity for me to run 1 and 2 day clinics
as well as setting up longer term camps.

J.H.

<<<<< ANSWER:

Most definitely. The information in the program is going
to be geared towards running speed camps and clinics. More
specifically, the goal is to set up a profitable business
model that can be sustained for years to come.

However, a great deal of the content deals with creating
*systems* that can be both replicated and automated in order
to continuously generate referrals, customers, training
programs, website traffic, credibility, etc.

There is much more to a profitable business than just knowing
what drills to do at a specific type of camp. In fact, that’s
the easiest part of the whole process.

So whether you want to apply the information to your
CrossFit business, speed clinics or sport specific programs,
you’ll be able to take the information and apply it to
your specific situation.

For example, if you want to establish your name and
reputation within your industry and community, it doesn’t
matter whether you run a CrossFit business, teach basketball
players how to shoot jump shots or strictly work with
100 meter sprinters. People need to be able to find you when
they search online, you need to generate publicity because
any media coverage = credibility, you need to build a list
and get that list to see you as an expert, you must
generate referrals, hire staff, etc.

While the types of athletes you are going after are different,
the systems you use to get them to find out who you are and
how you can help them are essentially the same regardless
of sport or discipline.

In the Speed Clinic Empire Mentorship we’ll share the exact
systems we use to develop and automate our businesses.

==> http://speedclinicempire.com/mentorship.html
>>>>>QUESTION
Is the clinic only available online? Are you aware of anyone
signed up for the mentorship program from Ontario, Canada?
With far less people in Canada the market is smaller than
the U.S. Thanks for your time.

A.D.

<<<<< ANSWER

Yes the program is only available online. By offering the
program in this format it becomes much more affordable for
people to acquire the information without having to pay for
travel, hotels, meals, etc. The information would be the same
whether it’s being presented online or held live in a conference
room. I am not aware of anyone from Ontario in the program.

But even if there are other people registered from your area
this should not prevent you from joining the program. There
are plenty of athletes in need of good training. Competition
should not keep you from your goals. We believe in focusing
on abundance as opposed to focusing on ‘lack’. Lack of athletes,
lack of resources, etc.

>>>>>QUESTION
Hi guys. You know I’m really interested in your speed clinic
program. I’m a former track athlete and in the past I’ve
run a few clinics for sprinters with an o.k. success. The
problem I have is how much you are charging!!!! How can you
expect people to pay that much for some online program???
Shame on you guys.

P.A.

<<<<< ANSWER

This is an issue that I could write an entire book about.

And this limiting mindset is one of the primary reasons
most peoples’ businesses never get off the ground or fail when
they do. Successful people don’t complain about having to
invest their money into something that is going to help them
become even more successful. At Athletes’ Acceleration we
spend tens of thousands of dollars per year on furthering
our education and knowledge. If we didn’t our business wouldn’t
grow.

What you have to ask yourself is this:

Is the potential *return* on your investment worth the initial
cost? Do you have the discipline to take the information
we provide and apply it? Deep down you know the answer. If
the answer is no, then the program is too expensive and you
have a ready made excuse not to join and to continue to
achieve success at your current rate. And we have no problem
with that. In fact, we don’t want you to join nor do we want
your money.

But if you understand that learning directly from people who
are more successful than you is the best way to slingshot
your way past the competition (such as those who complain
about the price) than the cost is worth it to you.

After all, if you apply the concepts that will be provided
in the program, you’ll make your money back within the first
clinic or two that you run. From there you simply replicate
and refine the process and then you’ve quickly profited
from the program.

The return on the initial investment is *limitless*.

It’s only ‘too expensive’ for people who aren’t really that
serious about starting or growing their business. But based
on the number of people who have registered so far, there
are certainly a significant number of people who are excited
about the program.

But again, it’s up to how you choose to perceive the cost.
If you are happy with where you are then keep doing what
you’ve been doing. But if you want to skip years of trial
and error and learn exactly what works, then step up and
join the program.

==> http://speedclinicempire.com/mentorship.html
<<<<<QUESTION

Looks interesting. But what holds me back is part of what
is being ‘taught’. I don’t have a website or want one. And
I hate reading long marketing pitches so I wouldn’t consider
using them in my business. So can I register at a lesser
price and skip the parts about websites and online stuff?

H.B.

>>>>> ANSWER

No you can not choose which parts you think are important.

Now, if you’re over the age of 30, computers, websites and
the Internet can be intimidating.

But here are the facts:

You need a website. People search for information online.
If you don’t have an online presence you’re leaving money
on the table. It’s just that simple.  How else will people
find out about you?

Sure you can (and should) hand out flyers and brochures. But
it takes more than one point of contact to convert a sale.
Your website gives you an infinite amount of space to let
people know who you are, what programs you offer and exactly
how you can improve their athletes’ athletic ability. And it
does so 24 hours a day, 7 days per week.

Let’s say you present your pitch to a youth sports organization
and then do a one hour clinic to promote a bigger clinic or
program later.

Do you think that one interaction is going to maximize attendance
at your clinic? If you do, you are wrong.

Use the materials you hand out to promote your programs, but
also to get people to your website. Parents of the athletes
will have more questions. They might not be ready to register
during your free clinic. They may be on the fence. They
may not have been at the clinic. They may have heard about
you from another parent.

Without a website you’ll lose all these people because they
won’t be able to find you.

With a website you can answer all their questions and
objections without having to talk to them individually. Your
website is your automated marketing weapon.

That said, throwing up any old website isn’t the answer.

It has to be set up to funnel people into

A) Giving you their name and email address so you can
follow up with them.

B) Registering for a clinic

And that requires setting the site up in a specific way.
Of course all of this will be covered in detail in the
program.

You say you don’t like reading ‘long marketing pitches’.
I hear that all the time. But the fact is that long sales
letters get more sales than short ones.

An advertisement for your clinics is only too long if it
is boring to the reader. If it keeps them interested and
leads to a sale, then it’s worthwhile. After all, your
marketing has to convince people that you can make their
athletes better. Writing sales copy is a skill that most
coaches and trainers do not have.

Yet it serves as the lifeblood of your programs. You need
to focus on these areas just as much as you focus on what
drills you’re going to do at your clinics.

If you aren’t willing to focus on these areas, then you
shouldn’t run a business, you should get a job and work
for someone else.

Again, businesses fail because people think “I’m a good coach.
I can make people fast. I should start a business running
speed clinics.”

Well there is much more to a successful speed clinic business
than running speed clinics. The clinics themselves are the
easy part. Whether or not you’ll run profitable clinics
again in the future depends on  your ability to think like
a business person and not just a coach.

And we’ll help you develop that mindset once you join the
Speed Clinic Empire Mentorship Program.

==> http://speedclinicempire.com/mentorship.html
To your success,

Latif Thomas

After the Mitchell Report that named Roger Clemens as a player that took performance enhancing drugs, Roger went on ‘60 Minutes’ to emphatically deny the results from the Report. Roger Clemens is also suing his longtime trainer Brian McNamee, who told the Mitchell Report that he injected Clemens with the drugs, for defamation.

Whether you believe Clemens or McNamee, there is a bigger issue that we should look at. All of the baseball purists are upset that Clemens supposedly cheated. But during the mid to late 1990’s, Mark McGwire, Sammy Sosa, Barry Bonds and many others ‘home run explosion’, no one seemed to care about the steroid issue. It was baseball’s version of ‘don’t ask, don’t tell’.

If you look at all of the baseball players from the mid-1990’s to present day, it’s crazy how many of those players make the list for the All-time Single Season Home Run Leaders.

Now I don’t want to single professional baseball out as pro football is just as bad. You can test positive for drugs and after (maybe) a 4 game suspension you can play the rest of the season and still be eligible for the Pro Bowl (ie. San Diego Chargers Shawne Merriman).

We need to look at the governing bodies of these sports and find out why they are easily letting drugs into their sports. Baseball, after their strike in 1994, started to see a major decrease in their attendance records. Once the home runs starting flying, especially in 1998, the fans came back and baseball started to make more money. So, major league baseball, as a business, seemed to worry more about revenue then drug allegations.

Now let’s look at what’s being promoted on TV. One of the biggest revenue entertainment shows is World Wrestling Entertainment (WWE). These larger than life characters in a known steroid business are being viewed by millions of people every week. And now the American Gladiators show is back.

It’s getting a little out of control.

The blame for steroid use definitely starts with the athletes themselves that make a choice to use. With all of its flaws, I applaud Track & Field since they have the newest and most strict testing policies, but a month can’t go by with a new track athlete testing positive for performance enhancers. It goes to show that some athletes will do whatever it takes to have an edge in any sport.

Children growing up look up to these stars and want to emulate them. Over a year ago some of the top athletes in their sport who were loved by young fans who someday wished to grow up and be them were Marion Jones, Justin Gatlin, Chris Benoit, Roger Clemens, Shawne Merriman, Rodney Harrison, etc. The list can go on and on.

As a coach, this is disturbing and frustrating, but it also motivates me. We all need to work harder to get the message across to our athletes.

Let’s go back to the basics and teach the fundamentals. There is no instant success or any shortcuts. It will take hard work, but if your athletes trust you, they know it will pay off.

Let’s train our athletes with a strong system that will show improvements so they will not have to find other ways to get better.

Let’s focus on youth development, mentally and physically. Athletes sometimes feel pressure to be the best, and it doesn’t always come from within. Supporting them is crucial.

Let’s ensure that our athletes will reach their full potential by giving them the best possible training programs.

If you want a rock-solid program that I believe is the best youth training foundational program out there, checkout the Complete Youth Athlete Development System (created by the President of the International Youth Conditioning Association):

Complete Youth Athlete Development

Let’s put the responsibility back on us, the coaches, parents and mentors of today’s youth athletes and give them all of the information and support they need to make the right decision for themselves.

Sorry for my rant.

Yours in speed,
Patrick Beith

P.S. - If you are looking for a proven system with trusted information to help your athletes to become more successful, go to:

Complete Youth Athlete Development

Whenever I hear from people who have yet to get their
own copy of Complete Speed Training, they usually say
the same couple of things.

One of the primary hesitations people have is that they
don’t believe it will actually work.

And I understand your concern.

Even though Complete Speed Training is our best selling
program (far outselling other cheaper resources), it has
been sold in over 70 different countries and all 50 US
states, it is used everywhere from professional sports teams
and Division I Universities to Youth Sports Organizations
and Masters athletes, you may still be on the fence.

The program has been used with success in every sport from
track and field, football, basketball and soccer to swimming
Netball, squash and even training horses (I’m not making
that up!).

(And if hesitate because the program isn’t ’specific to your
sport’ then you haven’t been paying attention!)

We have audio success stories and written success stories
from real customers.

We let you break up the price into 3 easy payments (if cost
is the issue) and offer a No-Hassle 365 Day Money Back
Guarantee if you don’t think the program works or you just
think it stinks.

So I wanted to share another Complete Speed Training success
story with you. I can’t think of a better way of convincing
you of the value of the program than by telling you about
other coaches and athletes who have benefitted from it.

Check this out:
” I am a 25 year old training for the 100 and 200 metres
with Windsor, Slough, Eton and Hounslow at Thames Valley
Athletic Centre in Eton, United Kingdom. After a four year
break studying at university I wanted to get back into my
athletics as quickly and effectively as possible. I wanted
a regime that would give me maximum results that encompassed
all aspects of training for pure speed, to fit around my
working life, to make best use of the time.

After using the Complete Speed Training I found that all
the grey areas and common misconceptions such as repetitive
track sessions (4×200m,4×150m,2×100m) excessive weight
training using excercises that don’t develop speed were
effectively disproved by thorough explaination given in CST.

I have noticed that my training schedule including those
used in CST has made a marked improvement in my track
sessions and has helped my grow in confidence knowing that
I am following a successful path and taken the guess work
out of truly developing speed. In the track season for
2008 I hope to beat my personal best of 10.7 seconds in the
100m 22 seconds in the 200m and its encouraging to know
that using CST will help to reach my goals. I have introduced
the the programme to my brother Michael who is the in top 10
for his age group in the country and he finds that CST
covers everything.”

Best Regards,
Andy Weekes
United Kingdom

==> http://www.CompleteSpeedTraining.com
You owe it to yourself and to your athletes to take advantage
of the most effective speed training program on the market.

I’m taking all the risk and I stand by my money back guarantee.
To your success,

Latif Thomas

If you’d like to know which resources are the most
effective for RAPIDLY increasing your coaching knowledge
and developing the speed and power of your athletes, then
take a minute and check this out:

http://www.athletesacceleration.com/products.html

In my last email I talked about the importance of getting your
athletes to buy into the system of speed and skill development
you are teaching them.

I find that many coaches believe their athletes trust in their
coaching when in reality they do not. My evidence stems from
the continuous flow of athletes and parents who come to me
seeking training advice after becoming frustrated with the
inferior level of training their current coach/es are
providing.

Since the majority of coaches always think it’s the *other*
guy (or gal) with the mutinous athletes, they are always
shocked (and usually quite defensive) when they find out
their athletes are seeking alternative coaching.

%$firstname$%, better safe than sorry.

So if you missed my last article, you can read it here:

==> http://tinyurl.com/2ryzyz

Now, one of the areas I’m constantly working on in my own
coaching is the fact that I tend to be a bit long winded.

When explaining training concepts to the group or giving
an athlete feedback, sometimes I forget that they are
not quite as excited or interested in the topic as I am.

That is why I encourage all coaches (and especially
parent coaches) to adopt The 2 Minute Rule.

Studies show that when listening to audio or watching video,
the rate of listening/viewing begins to fall off rapidly
once the 2 minute barrier has been crossed.

And we can bring this concept to our coaching as well.

So when instructing athletes on a particular concept or skill,
as well as in giving an athlete feedback, you should be
able to get your point across in 2 Minutes or less.

If it takes longer than that, you are not doing a sufficient
job in explaining it and your athletes are going to stop
paying attention and just stare at you blankly until you
shut up.

(I know this from experience, believe me.)

Let’s say you are going to begin teaching the highly popular
(and critically important) concept of ’step over, drive
down’ that you learned in the Complete Speed Training program.

The concept and series of related drills that reinforce the
idea can’t be explained and taught in 2 minutes.

So I recommend giving a 2 minute explanation of what ’step
over, drive down’ means. Then get your athletes moving and
active by having the perform the Wall/Fence Drill.

Go back and give 2 minutes of instruction.

Then keep your athletes active by having them begin the drill
series from Complete Speed Training, starting with the
‘A’ March, but with the hands on the hips.

By giving your athletes easily digestible pieces of
information, followed by a related activity, your athletes
will stay interested in what you have to say and learn the
concepts and skills they need to continue to improve.

When first beginning this process, put yourself on the clock.

Simply use the timer on your wristwatch or hold a standard
stop watch. Once you start talking, start the clock.

Once you approach two minutes, wrap it up and get your
athletes moving.

You’ll be surprised how quickly 2 minutes flies by once you
start blabbering away. If you continuously go over the
2 minutes, take a look around at your athletes. You’ll be
just as surprised at the glazed over look in their eyes
as you realize that the majority of them have drifted off
into a daydream completely ignoring whatever it is that
you are saying.

But if you incorporate and follow the 2 minute rule, followed
by a related active movement, your athletes will get much
more out of each training session.

So put yourself on the clock starting today!
To your success,

Latif Thomas
P.S. Here are the programs I recommend you use for developing
the athletic ability of your athletes. With the new
information you’ll acquire, you’ll have the perfect opportunity
to begin incorporating the 2 Minute Rule!

http://www.athletesacceleration.com/products.html