In my email yesterday I talked about the importance
I place on educating my athletes about their training
so they understand exactly what is going to make them
better athletes.

How, like Morpheus in the movie The Matrix, I offer
them the blue pill (just train and go home) or the
red pill (the truth about becoming a faster athlete).

And what a profound impact taking the red pill can
have on athletic performance.

How profound?

Here at Athletes’ Acceleration we’re celebrating our
most recent success story in helping young athletes
reach new levels of athletic achievement!

This past winter I went back to my alma mater and
began working with a group of high school sprinters
I had never seen or met before.

Just 14 weeks later, my girls 4×200 meter relay team
achieved something that hadn’t been done at the
school since Ronald Reagan was President (a span of
22 years) - won an All State Championship!

To celebrate this impressive accomplishment by a
hard working and highly dedicated group of athletes,
we’re having a special ‘State Champions’ sale here
at AthletesAcceleration.com.

From Wednesday March 5, 2008 until 11:59pm EST on
March 7, 2008, you’ll save 15% on every program and
resource on this site. And this discount applies
whether you purchase one program or several.

We only promote resources that meet our high
standards of approval, so you can be sure any choice
you make will be a good one.

So visit:

http://www.athletesacceleration.com

And check out all the highly effective coaching
and training resources we offer.

To apply the 15% discount to your purchase, When
checking out, simply enter the coupon code: SCSM

And remember, this offer ends on Friday March 7, 2008
at 11:59pm EST.

Again, don’t forget the code: SCSM

I strongly believe in educating my athletes as to
why we’re training the way we are.

Why what we’re doing is going to make them faster.

And I strongly encourage them to ask questions so
it makes sense, not just blindly follow what I tell
them to do like all their other coaches.

In a way I consider myself to be like Morpheus, a
character in my favorite movie, The Matrix. My athletes
are like Neo, the main character.

(If you don’t know what I’m talking about you should
really go rent this movie.)

There’s a scene in the movie where Morpheus offers
Neo a choice…

Take the blue pill and the story ends. Neo wakes up
and believes whatever he wants.

Take the red pill and, as Morpheus says, “You stay
in Wonderland and I show you how deep the rabbit-hole
goes. Remember — all I am offering is the truth,
nothing more.”

Invariably most of my athletes take the red pill.

And I start telling them the truth.

Before long they start to see just how purposeless and
ineffective the training they’ve gotten in the past
was.

The more success they have, the more questions they
ask. The more time they are willing to commit to
getting better.

The results speak for themselves.

It’s a double edged sword, however.

Once athletes know the truth about real training, it’s
very difficult to go back and buy into what some of
their other coaches are telling them because they
know it makes no sense.

That it’s not making them better. It’s probably even
erasing some of the progress they’ve made.

After all, I don’t think it’s a stretch to suggest
that 8 out of 10 youth/high school coaches don’t know
very much about speed, strength and conditioning.

At least not in my experience.

Many people still believe that speed can’t be taught
or significantly improved.

Oh it can, believe me.

In fact, this winter I accomplished something in 14
*weeks* that hadn’t been done in the 22 *years* prior
to my arrival.

That’s right, 22 years. Not since 1986.

And I’m not saying this out of arrogance or as an
indictment of previous coaching efforts.

Because numbers are objective facts.

Tomorrow I’m going to tell you exactly what that is
and how you can directly benefit from my success.

So keep an eye out for my email tomorrow.

Remember, you can ignore tomorrow’s email
(take the blue pill) and believe whatever you want
to believe.

Or you can take the red pill. Because like Morpheus,
all I’m offering is the truth, nothing more…

Until tomorrow,

Latif Thomas aka Morpheus

Polls and surveys seem to be all the rage these days,
especially with the political primaries in full swing.

I’m a big believer in the value of surveying your
audience. After all, our primary function is to provide
you with resources and information that will improve
your coaching and your athletes’ performances.

Patrick and I have a new idea we’ve been kicking around
for a while now. But we want to make sure you are
interested in it before we invest too much time and
energy into it.

It doesn’t matter if we think it’s a great idea if
you aren’t interested!

So I put together a quick survey that I’d like you to
take. It’s quick and painless and should only take you
about 2 minutes to complete.

Your feedback will let us know whether we’ve got a
good idea on our hands or a dud.

Click here to take the survey:

http://tinyurl.com/33up64